---
title: What is SEO?
description: This article outlines SEO (Search Engine Optimisation) and its benefits.
---

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# What is SEO?

## This article outlines SEO (Search Engine Optimisation) and its benefits.

### What does SEO stand for?

**SEO** stands for Search Engine Optimisation.

### What is the purpose of SEO?

The purpose of SEO is to help websites appear higher in search engine results pages (SERPs) in order to attract more visitors and increase their traffic.

### What are the benefits of SEO?

- More visibility for your website
- Higher website traffic
- Better user experience
- Increased brand awareness
- Improved search engine rankings

### How do I optimise my website for SEO?

1. Research keywords
2. Create quality content
3. Optimise page titles and meta descriptions
4. Optimise website images and videos (see here).

Take a look at our [SEO best practices guide](https://support.pixeld.com.au/knowledge/best-practices-for-seo?hsLang=en) for more.

 

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