This page explains “how many people came to the website, from where, and on what device.” It shows users, sessions (visits), pageviews, and engagement rate (how many visits were meaningfully active). It also breaks down traffic by source (like Google search, ads, social, direct) over the last 12 months and by device (desktop, mobile, tablet). Use this to answer: Are we attracting more people than last month? Is Google search or ads doing the heavy lifting? Are most visitors on phones or computers? It’s the health check for overall website activity and trends.
Audience Overview This Month
Sessions: A visit to the site. One person can have multiple sessions (e.g., morning and evening). A session groups someone’s activity within a time window.
Total Users: The number of people who visited during the time period. Each person is counted once, even if they came back multiple times.
New Users: People who visited for the first time in the period.
Views: The total number of times pages on the site were looked at. If one person loads three pages, that’s three views.
View/ Sessions: On average, how many pages were looked at during each visit.
Engagement Rate: The share of visits that counted as “engaged.” An engaged session is one that lasted at least 10 seconds, or had one or more conversion events, or viewed two or more pages.
Performance By Device Breakdown
Website Users: The number of people who visited during the period, counted once per person, shown per device type (e.g., how many visitors used mobile vs desktop).
Pages Views: The total number of pages that were looked at, shown per device type. If someone opens three pages on mobile, that’s three mobile page views.
Pages Per Session: The average number of pages viewed in a single visit, shown per device type. For example, on desktop, how many pages the average desktop visit included.