This page covers paid ads on Facebook. It shows how many people saw the ads (reach, impressions), how many clicked, how many leads resulted, total spend, and cost per lead. It also highlights the best-performing ad creatives and audiences. Use this page to understand which messages and images get attention, which audiences respond, and whether Facebook is delivering leads at a reasonable cost for the period shown. It’s a clear snapshot of performance, budget usage, and the ads that resonated most with your audience.
Last Month's Facebook Ads Performance
Impressions: How many times your ads were shown on Facebook (every display counts, even if the same person sees it multiple times).
Reach: The number of unique people who saw your ads at least once (each person counted once).
Clicks (all): All recorded clicks on your ads (includes link clicks and other interactions like clicking a profile, “See more,” etc.).
Amount Spent: Total money paid to run the ads in the period.
Leads: The number of lead actions attributed to the ads (e.g., submitted lead forms or tracked lead events).
Cost Pre Lead: Average cost to get one lead (Amount Spent ÷ Leads).
Highest Converting Ads Last Month
Ad Name: The specific ad (creative/variation) that ran.
Adset Name: The targeting/budget group the ad belongs to (defines audience, schedule, placements, etc.).
Reach: Unique people who saw that specific ad.
Leads: Lead actions attributed to that specific ad.