---
title: How to read reports - Search Rankings
description: This page shows how the website ranks in Google for important local keywords. Positions 1–3 usually bring the most clicks. You can quickly spot which terms are in top spots, which moved up or down, an
---

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# How to read reports - Search Rankings

This page shows how the website ranks in Google for important local keywords. Positions 1–3 usually bring the most clicks. You can quickly spot which terms are in top spots, which moved up or down, and where there’s room to improve. High rankings on service and location keywords mean customers are more likely to find you when they’re ready to buy. If key phrases are stuck on page two (positions 11–20), improving content, internal links, and local SEO (reviews, Google Business Profile, location pages) can help nudge them into the money-making top 10.

### Organic Search Engine Rankings

**Rankings #1-3:** How many of your tracked keywords are currently in positions 1–3 on Google (the very top spots).

**Rankings #4-10:** How many tracked keywords are in positions 4–10 (rest of page one).

**Rankings #11-50:** How many tracked keywords are in positions 11–50 (page two and beyond).

**Keywords:** The search phrases you’re tracking (e.g., “air conditioning installation Geelong”). 

**Rank:** The current Google position for that keyword (1 = top result).

**Rank Change:** How the position moved since the previous check (e.g., “-1” means it dropped one place; “0” means no change).

 

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