This page tracks results: “Did visits turn into leads?” A “goal completion” means someone did a valuable action: submitted a form, clicked to call, asked for a quote, or clicked an email link. You can see how many conversions happened, the conversion rate (percentage of visits that converted), and which channels (search ads, organic search, social, referral, etc.) drove those results.
Goal Completions
Conversion: The individual action itself (one “completion” of the goal). On summary tiles, this may show the total number of conversions in the period.
Conversion Rate: The percentage of visits (sessions) that resulted in at least one conversion.
Goal Completions by source this month
Organic Search: Visits that arrived by clicking unpaid search results (e.g., Google’s non-ad listings).
Direct: Visits with no identifiable source (e.g., typed URL, bookmark, or missing tracking).
Paid Search: Visits from search engine ads (e.g., Google Search Ads).
Referral: Visits that clicked from another website (not search engines or social networks).
Paid Video: Visits from paid video ads (e.g., YouTube video campaigns).
Email: Visits that came from links in emails/newsletters.
Organic Social: Visits from unpaid posts on social networks.
Cross-network: Visits from campaigns that run across multiple channels automatically (e.g., Google Performance Max).
Display: Visits from display/banner ads on websites and apps.
Paid Other: Visits from paid campaigns that don’t fit the above categories (catch-all for miscellaneous paid traffic).