This article explains some best practices for optimising web content for SEO.
There are several best practices to consider when optimising your web content for SEO. These include:
- Include relevant keywords in your headings and body copy. Make sure to use the keywords strategically and naturally, rather than overstuffing them into the text.
- Optimise your page titles. Your page titles should include relevant keywords should accurately describe the content on the page.
- Use internal linking. Internal linking helps to guide users to other pages on your site and encourages them to explore more of your content.
- Optimise your images. Make sure your images have descriptive file names and include alt text with relevant keywords (see our image optimisation article here).
What are the benefits of using headings in web content?
Headings are an important part of web content and can provide several benefits. Headings can help to structure the content of a page so that it is easier for readers to scan and digest. They can also be used to highlight important information, making it easier for readers to locate the information they’re looking for. Finally, headings can be used to incorporate keywords, which can help to boost your content’s SEO.
How should I structure my page headings?
The H1 tag is a critical part of heading tags and serves to indicate the main heading on a webpage. If your site's Hero template includes a "Title" field, then it is already defined as a H1 tag. If not, it can be set in the WYSIWYG editor as "Heading 1."
In contrast, the H2 tag serves as a secondary heading tag that denotes subheadings on a page, and there are also H3, H4, H5, and H6 tags that signify increasingly lower levels of headings (Note: Some templates may have specific style rules for different heading levels!). As a general rule, you should use one H1 tag per page, then H2 tags to divide your content into logical sections, and other heading levels can be used according style your content into subsections as needed.